Naomie Ross - Identity and Stationery
Designed by Naomie Ross.
The future of advertising according to John St. Really funny stuff out of this agency.
I’ve been tossing around an idea lately – talking with others to gauge their interest and thoughts. And while it has certainly helped to evolve the idea I wouldn’t say that it’s final. There are still a lot of unknown variables involved and so I thought it would be great to reach out to Portland’s creative community to help answer some of those lingering questions and solidify this idea. So here it is:
Posters for Non-Profits. The aim is to raise awareness and funding for local non-profit organizations that may not have the ability, budget, or resources to do so themselves. Or rather this might be in addition to the efforts that they’re already making.
Each month a different non-profit organization is chosen. Some may want to highlight an upcoming fundraising event while others may just want to raise awareness of the work that they are doing in the community. In either case I would sit down with a point of contact from that organization and find out exactly what message they want to deliver and at the same time gather any assets that may be required (although I want to keep it rather vague so that designers have more freedom).
From there I’ll make the information available to anyone who wants to participate in making a 18” x 24” poster. People are given a month to create their poster and have it printed. Then in conjunction with the First Friday Art-walk we’ll display all of the poster for the public to vote on. A box/jar will be placed under each poster and visitors cast their vote(s) by placing a dollar into the associated box/jar. The non-profit organization not only receives the money from that night’s event but also has the option to use the winning poster to further raise awareness (and therefore posters must also have the ability to be recreated). All rights to the work remain with the designer.
That’s the basic idea, and I already can see some flaws, but would like to get other opinions. Some of the question I hope to get answered.
- Will non-profits want to take part in this?
- Will designers want to participate?
- Is it too much to ask designers to pay for their own printing? I’m afraid that doing so would turn people off from participating on a consistent basis. I would love to hear some alternatives that would allow designers to participate for free or a small fee and still receive high quality prints.
- Are there spaces available that could accommodate an event like this and draw enough people in?
Finally, I don’t want his to be an Obama Art Works contest. As a designer I value the work that we do and know that there are times that others don’t recognize that value. At the same time I think there is an opportunity where we can give back to local non-profit organizations that might recognize the value of design but allocate their limited budgets elsewhere.
I welcome and appreciate all suggestion, concerns and feedback. Like I said, this is just the beginning and I’m really trying to find a common ground that provides non-profits with some benefits while also allowing artists to get involved and show their creative work.
Get the conversation rolling on Twitter with #posters4np
Also please feel free to contact me directly: todd@level8ds.com
Thank you.
I’ve read a couple of articles lately that talk about the downfalls of advertising on social networks like Facebook. The dreaded advertising column that no one ever looks at or clicks on, yet companies continue to dump money into. Isn’t there another way? After all people’s attentions are on their walls, feeds, timelines.
Yesterday a friend of my posted something like “Flipping through the new J.Crew catalog while in bed. I NEED this dress [link]” She wasn’t paid to do that or told to, she doesn’t work for J.Crew, she just loves their stuff. So why not reward her for that.
What if: She received a comment on her post from J.Crew saying something like, “We’re glad you’re enjoying the new catalog. Check your email, we just sent you a coupon to get that dress for FREE!”
Now, that comment is in front of 400 of her “Friends” and most likely is going to start a conversation that will keep that post at the top of most feeds and reach even more people. It’s also going to entice others to write their own post about J.Crew and some might even follow that [link] to see the dress. And at the end of the day my friend is going to go into her local J.Crew store for that FREE dress and probably walk out with more in her bag, because after all she loves that store.
Spirit of Summer
Street art by El Mac.
MORE OF SILVIO’S WORK HERE (via Design;Defined | www.designdefined.co.uk)
(Source: silvioketterer.ch)
What if stores had robots on standby that you could access through an app. You could use your phone to remotely navigate isles, talk with knowledgeable staff, and even place orders. Think about it, how many times have you gone all the way to the store only to discover they have the wrong size, color, or are out of stock.
